Cliff Lake Co-Founder of

Cliff Lake is a co-founder of, Cliff has worked on Jeeps from the age of 13 years old, a true Jeep enthusiast. Cliff’s  first jeep was a 1947 Willy’s Overlander followed up with a 42 Willy’s Military Jeep. Also, a 1964 Willy’s Overlander, 89 Wrangler YJ, 98 Wrangler TJ and a 2007 Wrangler JK just to list a few of the Jeeps Cliff has own and loved. For Cliff Jeep’s have been a love affair for the past 48 years. Cliff served in the United States Navy for 20 years and then transition to the Automotive industry and performing various duties. Cliff has predominately worked in the Chrysler, Dodge, Jeep and Ram dealerships. Moving into the CDJR corporation where Cliff with an elite group of 25 specialists work on the development of customer satisfaction and retail development for dealerships around the country. Cliff passion for jeeps have never wavered and continues to grow each and every day. In 2014 Cliff was approached by his Partner Dennis Ryan with the idea of marketing aftermarket jeep parts and accessories and that idea has become Cliff is commonly called the “Jeep Freak” and the spokesman of Cliff passion “Never having to work another day in his life” is coming true, because Jeep’s are just pure pleasure.